Stacks

Stacks is one of the leading Bitcoin Layer-2 ecosystems, operating at the intersection of deep crypto technology, community education, and global developer adoption. We partnered with the Stacks team to support them with multiple presentation decks used across community updates, major events, ecosystem launches, and partner communications.

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The Stacks team came with a strong narrative, clear technical vision, and a well-defined brand system. Our role was to implement these assets consistently and strategically across different decks — ensuring the presentations felt creative, technically credible, and easy to follow for diverse audiences.

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One of the key challenges was balance. Crypto presentations often lean too far in one direction: either overly abstract and artistic, or excessively technical and dense. With Stacks, the goal was to find the middle ground — preserving the brand’s bold, expressive visual identity while maintaining clarity around complex concepts such as Bitcoin L2 architecture, sBTC, security, scalability, and ecosystem growth.

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We used strong contrast, modular layouts, and clear visual hierarchy to guide attention on large screens and in live talks. Technical diagrams and metrics were given space to breathe, while brand elements and crypto-native visuals reinforced Stacks’ identity without overwhelming the message. The result was a set of decks that felt confident, modern, and intellectually serious — suitable for developers, partners, investors, and the broader crypto community.

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Across all materials, design was used not as decoration, but as a communication tool: to simplify complex ideas, support storytelling on stage, and reinforce trust in the underlying technology.

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This project is a strong example of how mature crypto brands can use presentation design to scale their message — without compromising on either creativity or technical depth.

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