Tareno

Context

Tareno is a Switzerland-based financial advisory and asset management company serving private clients, institutions, and partners across Europe. As the company evolved its brand, the team needed a consistent, professional presentation system that could clearly explain complex financial products while reinforcing trust, credibility, and scale.

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The Challenge

Financial services presentations often fail for two reasons: they are either too complex for non-experts or too generic to feel trustworthy. Tareno’s challenge was to communicate sophisticated investment strategies, business models, and regulatory information in a way that was clear, structured, and easy to follow—without losing the premium, Swiss-grade feel expected from an independent asset manager.

Additionally, the materials had to work across multiple audiences (clients, partners, internal teams) and multiple languages (German, Swiss German, and English), while remaining consistent and easy to maintain.

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Our Approach

We redesigned Tareno’s corporate presentation system from the ground up, fully aligned with their updated brand guidelines. The focus was on clarity, structure, and confidence.

We created over 40 custom slides that explain the company, its services, investment philosophy, and products using clean layouts, strong typography, generous whitespace, and carefully balanced visuals. Complex financial concepts were broken down into simple visual structures—timelines, comparisons, diagrams, and charts—so the message could be understood quickly without oversimplifying the substance.

To support long-term use, we also developed a fully branded PowerPoint template for internal teams, designed to be flexible, scalable, and easy to adapt across departments and markets.

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The Result

The final presentation system feels professional, trustworthy, and distinctly “Swiss”—structured, calm, and precise. It allows Tareno to confidently present complex financial information to different audiences while maintaining a consistent brand experience across all touchpoints.

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