Wavee
The Challenge
WireBee positions itself as a modern neo-bank helping small businesses improve cash flow, manage payments, and centralize financial operations. The challenge was to design a deck that feels trustworthy and regulated, while still being friendly, accessible, and growth-oriented — a difficult balance for early-stage fintech companies.
Our task was to translate the narrative into a visual system that could confidently stand next to established fintech brands while still signaling a large early-stage opportunity.
Design Approach
We focused on making the deck feel like it already belongs to a large, credible financial institution, not an early experiment.
The visual language is built around clean layouts, generous whitespace, and highly legible typography, allowing complex financial ideas to feel simple and approachable. A bold yet controlled color palette was used to introduce energy and optimism without compromising trust — critical for a neo-bank targeting SMBs.
Special attention was given to slides covering business model, unit economics, and financial forecasts. Charts, tables, and KPIs were designed to be visually light but structurally precise, ensuring that metrics such as margins, CAC, revenue streams, and growth projections were easy to scan and interpret. The goal was clarity first, aesthetics second — design as a tool to communicate financial strength.
Product visuals, UI mockups, and iconography were integrated to support the story without overwhelming it. Every visual element had a clear purpose: reinforcing credibility, simplifying complexity, and helping investors quickly understand how WireBee works and how it makes money.
The Outcome
The final deck feels polished and investor-ready while remaining warm and approachable for an SMB audience. It communicates trust, scale, and execution — three things investors expect from a fintech company operating in a regulated space.
By combining strong brand assets with disciplined layout and financial clarity, the deck positions WireBee not just as a product, but as a serious banking platform with long-term potential.
The brand and pitch deck helped me communicate the concept in a much clearer way and get in front of investors. It was exactly what I needed at that stage.